NN N: and Mauritshuis extend their cooperation


Dailah Nihot (left) and Martine Gosselink (right)

NN has been the proud main partner of the Mauritshuis in The Hague for five years. This fruitful collaboration has been extended for the next three years. The celebration of the 200 years of the Mauritshuis Museum in 2022 will be an opportunity to continue to attract a new, younger target through creative concepts and innovations. NN will support anniversary projects throughout the year.

Mauritshuis 200 years

In 2022, the Mauritshuis will celebrate its 200th anniversary as a museum. NN and the Mauritshuis largely celebrate this anniversary. In summer there are two exhibitions: Hello Vermeer! for families and the photography exhibition Go back in which renowned Dutch photographers create new works, inspired by the Mauritshuis collection. Outside the museum walls, the exhibition Mauritshuis murals/Muȃhtjes presents the work of world famous street artists in different neighborhoods of The Hague. The artists will create new masterpieces inspired by the Mauritshuis collection.

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A successful partnership

In 2020, Rembrandt Reality, the app created as part of the partnership between NN and the Mauritshuis, received two SpinAwards, a major award for digital campaigns and cases. The app was also nominated for the International Webby Awards. In 2017, the partnership between NN and the Mauritshuis received the Bronze SponsorRing.

Dailah Nihot, Member of the Management Board of NN Group: “We have been a proud partner of the Mauritshuis for five years and we look forward to continuing our collaboration over the next three years. Special and innovative concepts such as the Rembrandt Reality app, the musical project See the Mauritshuis with your ears and the digital perfume tour Fugace – Perfumes in Color fits well with our objective of helping to make art and culture accessible to all, and thus to make a positive contribution to society. ‘

Martine Gosselink, Managing Director of the Mauritshuis: “Both NN and Mauritshuis are above all people. After all, without an audience, our paintings do not come to life. It’s only when we make the story behind this age-old art public and relevant that something will happen. NN and the Mauritshuis understand that art connects. Because the needs, wants and emotions of the people in our paintings are basically not that different from ours now. And if they differ, that’s also interesting. By examining these changes, we better understand our own time. The key question “what really matters? Applies to NN and Mauritshuis. And together we enjoy all the beauty produced by our country. This is why this extension is a confirmation of our precious cooperation.

Cultural sponsorship

NN wants to make a positive contribution to society, helping people care about what matters most to them and being socially involved. NN has a long history of cultural sponsorship, with the aim of making art and culture accessible to a wide audience. For example, NN invests in projects with Dutch museums and artists. This translates into support for a diverse number of exhibitions and the purchase of works of art for the company’s own collection. Besides being the main sponsor of the Mauritshuis in The Hague, NN is also an exhibition partner of the Kunstmuseum in The Hague and a corporate partner of the Nederlands Fotomuseum in Rotterdam.


NN NV Group published this content on October 26, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on October 26, 2021 08:05:04 AM UTC.

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