NBA replaces Ziggo with ESPN as Netherlands broadcast partner

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The National Basketball Association (NBA) provided continuous coverage in the Netherlands via a broadcast partnership with ESPN, the latter replacing fromer media rights holder Ziggo.

As a result of the deal, ESPN will cover more than 200 live NBA games each season, starting with the upcoming 2021/22 campaign – the NBA’s 75th anniversary season, which kicks off on October 19.

ESPN and the NBA have collaborated outside the Netherlands for almost 20 years, both in the domestic league market in the US and internationally.

In addition, the latest enhancement will allow ESPN to secure media rights for Christmas Day games, NBA All-Star games, playoffs, conference finals and the final, as well as additional studio programming. .

Adam cox, NBA Senior Director, Senior Director, Global Media Distribution, said: “We are delighted to strengthen our long-standing relationship with ESPN by providing fans in the Netherlands with more live NBA games and more coverage than ever before.

“With regular prime-time weekend games and the league’s most iconic moments throughout the season, there has never been a better time to be an NBA fan in the Netherlands. Low.”

For ESPN, the deal represents a strengthening of its international coverage in various markets and across a range of different sports, including a Latin American-focused partnership with Germany. Bundesliga and a $ 1.4 billion US contract with the Spanish company The league.

“I am incredibly proud to add one of the world’s most spectacular and prestigious leagues to our list of live sports,” said Rob Labree, Director of Programming and Production at ESPN in the Netherlands.

“We no longer present the NBA, with all its talent, its icons and its illustrious teams. The NBA will feature prominently on ESPN’s programming over the coming season, with many live games and popular shows such as “NBA Countdown” and “NBA Today”.


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