McPlant returns to all 250 McDonald’s stores in the Netherlands

After a trial run last year, the McPlant has officially become a permanent menu item at McDonald’s in the Netherlands.

The Beyond Meat burger is now available for purchase at approximately 250 McDonald’s locations nationwide.

Stijn Mentrop, marketing director for McDonald’s in the Netherlands, said in a statement that the decision was made after receiving “many positive comments” from customers about the taste.

While the McPlant is served vegan in the UK, the Dutch variant comes with non-vegan egg mayonnaise and dairy-based cheese. Herbal customers, however, can request theirs without.

The non-vegan McPlant

McDonald’s has previously said the McPlant is for vegetarians and “flexitarians” who want to reduce their meat intake.

“We think it’s important to evolve with the preferences of our customers, who expect more and more variety,” added Mentrop. “We’ve been offering tasty alternatives to chicken with our vegetarian products for some time, and now we’re doing the same with beef.”

You can also find the McPlant in the United States, Sweden, Australia, Denmark, and Portugal.

Fast food chains are embracing the meatless market

A few years ago the idea of ​​fast food chains catering to vegan customers might have seemed unusual, but there has been a recent increase in the number of plant-based options available.

The global meat substitutes market was valued at $9.9 billion in 2021, and the industry is growing. And the likes of McDonald’s, KFC, Burger King, Starbucks and Pizza Hut all pitched in.

Earlier this year, Burger King announced it would make half of its menu meatless by 2030. It also made its flagship restaurant in Leicester Square completely vegan for a month in April.

Principal restaurateur James Lewis, who runs two successful vegan restaurants in London, has previously said the Guardian that all fast food would eventually go vegan.

“Fast food is 100% the best place to go vegan,” he said. “Chains are often ridiculed by people, but they set the trends here.”

“There’s no point in starting a vegan chain because once McDonald’s figure out how to make a good vegan burger, they’ll be like, ‘What’s the point of the cost of keeping all these animals when we can make it this good? and cultivate it in the land?'”

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