Hotel prices and occupancy rates are rising in the Netherlands
Research by hotel property consultancy Horwath HTL and ABN Amro shows that the Dutch hotel industry is recovering from the Covid-19 pandemic, but experts are still worried about the outlook for the future.
Closures and travel restrictions in 2020 took the Dutch hotel industry from historic highs to historic lows in 2020. Hotel occupancy was 78% in 2019 but fell to 34% in 2020.
This number jumped to 39% in 2021 and experts say it will likely reach 62% by the end of 2022. “After the lifting of the last restrictive measures in March 2022, a strong recovery is visible,” the report states. . The research is based on survey data from 400 hotels in the Netherlands, Belgium and Luxembourg.
The cost of hotel rooms has also increased. The average price of a room has fallen from €87 in 2020 to €88 in 2021, but this is still 17% lower than the 2019 price of €120. The report estimates that the final average price will be €125 by the end of the year.
Dutch bank ABN Amro expects Amsterdam to welcome 18 million visitors by the end of the year. This number is important because the city council considers it the maximum number of visitors the capital wants in a year.
Mayor Femke Halsema has compiled a list of ideas to reduce tourist numbers, including raising tourist taxes, charging more for low-cost airlines and attracting tourists to areas away from the city center.
The bank warned that a tourist tax could simply push tourists to other cities for the evening, who then come to Amsterdam during the day.
The number of available hotel rooms in surrounding towns has increased by 40% according to the report. “Revelers come home in the middle of the night and spend the night elsewhere. Thirty to 45 minutes by taxi or train will not deter them,” the report notes.
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