Entrepreneurship Festival in Assiut to celebrate one year of Orange Corners Egypt | Information

The 20and From March 2022, the Embassy of the Kingdom of the Netherlands in the Arab Republic of Egypt, in collaboration with the Ministry of International Cooperation and the main partner ALEXBANK, organized the entrepreneurship festival “Orange Corners Egypt” in Assiut. The festival marked the occasion of the first anniversary of the Orange Corners Egypt program, in the presence of VIP guests, including HE the Minister of International Cooperation Dr. Rania A. Al-Mashat, Governor of Assiut General Essam Saad, Ambassador of Kingdom of the Netherlands to the Arab Republic of Egypt, Mr. Han-Maurits Schaapveld, and Managing Director and CEO of ALEXBANK, Mr. Dante Campioni.

Orange Corners Egypt is an initiative of the Kingdom of the Netherlands that provides young entrepreneurs with training, networks and facilities to start and grow innovative businesses. The initiative consists of two separate incubation programs – one in Cairo and one in Upper Egypt (Assiut) – each offering recurring 6-month training cycles for 15-25 entrepreneurs at a time. Entrepreneurship training pays particular attention to start-ups in the agricultural and creative sector and ensures a minimum participation of 50% of women entrepreneurs. The Orange Corners program is executed by local implementing partners Cultiv (Cairo) and Outreach Egypt Consultancy for Development (Upper Egypt).

Over the past year, the two programs in Cairo and Upper Egypt have collectively graduated 61 entrepreneurs, including 35 women. Examples include Seavo, a startup offering sustainable marine entertainment which was later invited to present to HE the Prime Minister of the Arab Republic of Egypt Mostafa Madbouly, and Snacks Fully, a women-owned startup in the agricultural sector which offers healthy snacks made from dried fruits. , providing training and employment opportunities for young people in Upper Egypt.

HE Dr. Rania A. Al-Mashat, Minister of International Cooperation underline, “Continuously striving to catalyze the development of an agile entrepreneurial ecosystem, Egypt is unleashing its position as a hub of creativity and innovation in the Middle East and Africa. Within Orange Corners, there were a total of 61 startups graduating in March 2022, 57% of which were led by women. Each startup, although at a different stage, brings new ideas and faster solutions with definite potential. Today, and with our partners, we are also celebrating the success of the start-ups which have experienced 43% growth in their turnover. This program is a clear example of how the private sector can engage in supporting entrepreneurship, inevitably contributing to economic growth and increased market competitiveness.

HE Han-Maurits Schaapveld, Ambassador of the Kingdom of the Netherlands to the Arab Republic of Egypt expressed his joy to be part of efforts to support young Egyptian entrepreneurs. He stated: “The Netherlands promotes an ambitious sustainable aid, trade and investment policy aimed at finding win-win solutions globally, and entrepreneurship plays a vital role in contributing to innovation and reducing unemployment. He continued: “Egyptian young entrepreneurs have proven themselves to be risk takers who dare to drive change, often with limited resources, and the Orange Corners entrepreneurial program in Egypt helps these young entrepreneurs to develop not only their ideas but also their personal skills.

Mr. Dante Campioni, Managing Director and CEO of ALEXBANKcommented : “Our participation in the Orange Corners Egypt entrepreneurship program stems from ALEXBANK’s desire to contribute for the sustainable development of our society, which guides us to collaborate with impactful actors to support initiatives that promote the economic growth of our communities. Accessibility to financial resources is an essential pillar for startups to succeed and become sustainable, which is why we are proud to see 61 startups graduate here today, with some of our graduates mentored by our experts already receiving considerable funding. We are honored to celebrate the successful first year of Orange Corners Egypt with the Ministry of International Cooperation and the Embassy of the Kingdom of the Netherlands in the Arab Republic of Egypt and extremely proud of the results of the first 2 cycles, accomplishing our goal to prepare startups to venture and grow in their respective fields.

The Entrepreneurship Festival included a number of keynote speeches, a panel discussion featuring Co-Founder and Chief Investment Officer of TBS – The Bakery Shop, Mr. Sameh El-Sadat, Founder of Handmade for Trade and Distribution, Ms. Hala Ashour and the founder of Schaduf. , eng. Sherif Hosny, an Entrepreneurial Ceremony and Graduation Ceremony featuring the entrepreneurs who participated in the last cycle of the Orange Corners Egypt program. The objective of the event was to present the work of young entrepreneurs who participated or are still participating in the Orange Corners Egypt program to a wide group of stakeholders and to create networking opportunities between the entrepreneurial ecosystems of Cairo and Assiut .

Orange Corners Egypt seeks to further strengthen its collaboration with the local Egyptian private sector and invites new private partners to contribute financially and/or in kind to the program. For more information or to request a partnership proposal, please contact the Embassy of the Kingdom of the Netherlands in the Arab Republic of Egypt, via [email protected]

Are you a young person with an entrepreneurial idea or a start-up company who wants to participate in the Orange Corners Egypt program? Please find more information via the Orange Corners Cairo and Orange Corners Upper Egypt Facebook pages or via www.orangecorners.com.

Background information

The global Orange Corners program is run by the Netherlands Enterprise Agency at the request of the Ministry of Foreign Affairs of the Kingdom of the Netherlands. Each Orange Corner is initiated by the local Dutch embassy, ​​in close collaboration with local partners. Orange Corners aims to increase job prospects for young people, and does so by supporting ecosystems for youth entrepreneurship and employment. The target group of Orange Corners are young people between the ages of 18 and 35 in Africa and the Middle East. Currently, Orange Corners operates in more than 15 countries and regions. More information about the program can be found via https://www.orangecorners.com/.

For more information on Orange Corners in Egypt, please visit the Orange Corners Cairo and Orange Corners Upper Egypt Facebook pages and follow the Dutch Embassy in Egypt via their website and Facebook,

  • Ministry of International Cooperation

For more information, visit: https://www.moic.gov.eg

ALEXBANK – a bank of Intesa Sanpaolo, is one of Egypt’s leading private banks. ALEXBANK has a value creation approach that prevails in its daily operations and adopts a long-term approach to sustainably serve the interests of all our stakeholders, including customers, employees, shareholders, suppliers, potential customers, the environment and the community as a whole. Our company has 1.584 million customers who are served by 4,509 employees. Our community benefits from one of the largest distribution networks in Egypt, with 175 branches and over 377 ATMs across the country. For more information, visit www.alexbank.com

Press contacts

  • Embassy of the Kingdom of the Netherlands in the Arab Republic of Egypt

Sally Barsoum, project manager for public diplomacy:
Email: [email protected]
Website: https://www.netherlandsandyou.nl/your-country-and-the-netherlands/egypt
Facebook: http://facebook.com/nlembassyegypt

  • Ministry of International Cooperation

Sayed Badr, media coordinator
Email: [email protected]

Dania Akkawi, Communications Manager
Email: [email protected]

Website: https://www.moic.gov.eg
Instagram: https://www.instagram.com/moicegypt/
Twitter: https://twitter.com/MOICEgypt
LinkedIn: https://www.linkedin.com/company/miicegypt
Facebook: https://www.facebook.com/MOICEgypt

Farah El Labbad, Public Relations Manager
Email: [email protected]

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