BigCommerce Expands to The Netherlands, France and Italy for Localized Ecommerce Experiences to Help Merchants Create, Manage and Grow a Better Online Business


With 74% of European consumers plan to maintain their online shopping habits As bottlenecks lift, BigCommerce will offer language, payment and content support to help local merchants compete in this increasingly digital economy

LONDON, July 06, 2021– (COMMERCIAL THREAD) –Wholesale trade (Nasdaq: BIGC), one of the leading global Open SaaS e-commerce platforms for fast-growing and established brands, today announced that it has expanded its European presence from the UK to the Netherlands, France and Italy. With BigCommerce, merchants will have access to a flexible, enterprise-grade ecommerce platform designed to sell locally and globally. This last phase of growth has occurred almost a year since the IPO of the company in August 2020 and three years since the company first established itself in the EMEA region with an office in London in 2018.

Over the past year, the pandemic has accelerated the shift to e-commerce and resulted in significant growth of e-commerce markets within the euro area. In the United Kingdom as well as in France, Italy and the Netherlands, online sales volume is increasing year by year. It is estimated that e-commerce in the euro area sales are expected to total US $ 530.7 billion by the end of this year alone.

The expansion of BigCommerce will create new roles in France, Italy and the Netherlands to work directly with merchants in the region. As part of this fully localized experience, merchants will be able to use the BigCommerce platform to run their store in their local language, as well as create a fully localized website experience for their buyers, with their local payment methods and currencies.

Commenting on the expansion, BigCommerce vice president and general manager EMEA, Jim Herbert, said, “BigCommerce powers more than 60,000 merchants globally and this latest phase of our EMEA expansion reinforces our continued commitment to the region and businesses. retailers located there. Our presence in France, Italy and the Netherlands will allow us to provide specific tailor-made programs and services to our clients and partners across Europe.

“Since launching in EMEA three years ago, we’ve helped retailers of all sizes improve their digital presence and increase sales through our platform. We have also established a strong network of local partners both in Europe and in its respective markets to ensure that merchants have the freedom to work with technology and agency partners that best match their specific business needs. “

BigCommerce has already built an established customer base in each region, with recognized brands such as The Red Mouth, Nippon Shoten and Agent 00Spas In France, La Perla, Pro-Bolt and riCompro in Italy and Homey’s tools for life, Heating world and Barth parts in the Netherlands, all using the BigCommerce platform to increase visibility and sales.

Jim Herbert concluded, “Our Open SaaS platform provides our users with a flexible, self-scaling solution that delivers agility within a platform designed to grow alongside their business.

“This, along with our extensive network of local partners, will provide the right mix of support for merchants to build and establish their online presence locally, with local partners. In turn, this will help these retailers improve the e-commerce offering for their end customers. . “

Potential employees interested in local opportunities should visit

More general information on BigCommerce’s growing presence in Europe can be found by visiting

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) e-commerce platform that empowers merchants of all sizes to create, innovate, and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants with sophisticated enterprise-grade functionality, customization and performance with simplicity and ease of use. Tens of thousands of B2B and B2C companies in 150 countries and many industries use BigCommerce to build beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, SC Johnson, Skullcandy, Sony, and Vodafone. Based in Austin, BigCommerce has offices in San Francisco, Sydney and London. For more information, please visit or follow us on Twitter, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. The trademarks and service marks of others are the property of their respective owners.

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Wholesale trade
Rachel Hensley
[email protected]

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