Apurva Pratap has been appointed Managing Director of Cycas Hospitality BV
Apurva will join the hotel operator from May 1, bringing nearly 25 years of hospitality and investment experience to this new role. He joined Cycas from The Student Hotel in Amsterdam where, as Chief Customer Officer, he was responsible for the commercial performance of the portfolio. Under Apurva’s leadership, the company increased its sales, performance management and marketing functions, increased its direct business share by 50%, and increased customer satisfaction levels at its properties.
For nine years in strategic and operational roles at InterContinental Hotels Group (IHG), Apurva has helped exceed European revenue targets of $ 200 million while reducing hotel commercial expenses. Key to this success was its ability to improve performance and levels of engagement within sales and distribution teams.
Previously, Apurva led a series of travel-related projects in the United States, Europe and Australia for McKinsey & Company, where he was instrumental in helping Delta Airlines execute a turnaround strategy through a profitability program of $ 3 billion. He also held senior leadership roles at Starbucks, where he grew the business by 20% in one year by transforming its tea business in multiple countries into the company’s fastest growing beverage line.